White Rock and Surrey, B.C. (March 31, 2022) – Today marks the last day of the Coldest Night of the Year (CNOY) national walk campaign, an initiative that gets people out walking for a cause that matters to them in their local community. Among these fundraising efforts, SOURCES attracted 454 people to walk for their Homeless Prevention and Rent Bank services, which directly benefits those living in White Rock and South Surrey.
“This year, we successfully reached our goal, raising $201,407 from Coldest Night of the Year! Among the 165 locations that participated in this event, we ranked #5 in Canada for the most amount of dollars raised for our community,” says Megan Knight, CNOY Co-chair and SOURCES Foundation Board Member. “As we conclude our ninth year of CNOY, it is with great pride that I announce we have raised over $960,000 to-date. That’s nearly $1 million!”
Running an event during uncertain times with the COVID-19 pandemic is no easy feat. For a second year in a row, SOURCES has hosted the walk virtually. The agency has been tasked with pulling together a concerted outreach effort to get as many supporters onboard as possible without the same level of face-to-face interaction as pre-pandemic times. The response this year from the community was overwhelming as the agency experienced a 21% increase in walker participation.